With 10 years of experience in the sports industry, I am a passionate and innovative leader in creative media and branding. I oversee the branding, social media, and graphic design for the University of Florida Athletic Association (UAA), where I work closely with senior administration, coaches, and staff on various projects and campaigns. I am driven by the mission of enhancing the UAA's reputation, visibility, and engagement with fans, partners, and stakeholders. I also value diversity, inclusion, and collaboration, and I strive to bring diverse perspectives and experiences to the team.

As the Assistant Athletic Director of Creative Media and Branding, I lead the creative team that supports all Florida football and basketball programs, as well as other sports and initiatives. I create and develop content, presentations, and print media for coaches, current and prospective student-athletes, and the public. I also assist in the Name, Image, and Likeness strategy, which helps student-athletes leverage their personal brand and opportunities. My role requires advanced knowledge of Adobe Creative Suite tools. I am also proficient in photography and videography, and I coordinate and shoot photoshoots for various events and occasions.